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Beats By Dr. Dre Makes It POP

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Beats Pop headphones indigo

Need more colour in your life? Dr. Dre thinks so! Beats by Dr. Dre has introduced its newly curated super-colourful POP Collection, a striking variation on two fan favourite wireless headphones: the Solo3 Wireless and the Powerbeats3 Wireless.

Influenced by the dazzling boldness of the pop art movement of the 1950s, the POP collection is designed to bring out your creative, whimsical side. Both set of headphones come in 4 awesome colours: POP Violet, POP Indigo, POP Magenta and POP Blue. Andy Warhol, you got nothing on the POP Collection!

Beats Pop headphones violetBeats Pop headphones indigo

Beats Pop headphones blueBeats Pop headphones magenta

(clockwise from top: Blue, Magenta, Indigo, Violet. The pink and teal accents on the violet and blue headphones respectively, are to-die-for pretty!) 

Along with the release of this stylish artsy collection, Beats has teamed up with British singer/producer MNEK and Spanish artist Okuda San Miguel to bring the collection to life in a playful video. MNEK’s featured song “Colours”, featuring Pitch Perfect’s Hailee Steinfeld, is a perky tribute to the emotion of colour (according to art therapy, colours evoke certain emotions within us). And Okuda’s artwork is a digital expression of his other art projects, in which he brings joyous beauty to ordinary things and spaces around him. Together, both artists capture the gleeful message behind the POP Collection’s colour and design.

So, next time you go for a run or travel on the train, flaunt your pretty pop art inspired headphones. You know you want to!

POP Collection Solo3 Wireless (A$399.95) and Powerbeats3 Wireless (A$259.95) are available on apple.com/au and at Apple’s retail stores beginning 16 June.




Sneha Khale

With a background in Psychology and Criminology, Sneha has spent the past several years working in the travel and tech industries. As a writer and editor, she’s most interested in developing content which is at the intersection of pop culture, gender, and contemporary lifestyle. “Don’t let your ‘to do’ list get longer than your Netflix ‘to watch’ queue,” is her philosophy for 2018.

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