Working with influencers can be one way to grow your following on social media. There are a number of ways to connect with influencers to arrange a collaboration.
- Ask for recommendations
A personal recommendation from someone you know can lead to a new connection. Business and Facebook groups are a great way of asking other businesses who they have worked with. When you ask for recommendations make sure you explain who your ideal target audience is.
- People you follow and like
The people you follow are likely to suitable for promoting your products and services. If you exchanging likes and comments, then they are more likely to want to work with you because they already know you.
- Friends and family
Friends and family shouldn’t be overlooked as a great resource for promoting your business, especially when you are starting out and have a low marketing budget. They will most likely jump at the chance to help. Genuine friends want to see you success and are likely to be loyal champions of your brand.
- Influencer companies
There are number of companies who specialise in matching your company with influencers. Some of them will take your requirements and provide you with a short list. Other companies will provide an online space (like a forum or a job board) for you to do all of the work.
- Blogger Connect
- Bloggers United
- Blog meets Brand
- Brand meets Blog
- TRIBE app – influencers purchase your product then draft up a campaign (this method can be unpopular with influencers who buy and then are rejected)
- Bloggers Required
- Bloggers United
- Public relations companies
Most public relations companies keep a list of influencers on their books who they will work with to promote local events and regularly email media releases to. They may be able to advise you on the best people if you have a specific request or target audience. This is potentially the most expensive option for finding a good collaboration.
It is also possible to google the type of influencer you are looking for. There are many lists like the top 25 Australian fashion bloggers. However, these will most likely only bring up the most popular and most expensive options.
What was the best way you found to find influencers to collaborate with?